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Marketing Services to Plumbers – Irregular Blogging

The use case allows marketing agencies to identify Plumbers which:
a) Were more active in their blogging in the last 1 year, but the blogging activity has declined in the last 1 month.
b) Are trying to speed up blogging efforts in the last 1 month.

All of this indicates that these Plumbers are actively reconsidering their marketing activities.

Find leads and run enrichment

Google Maps

Apply this use case
Apply this use case

Use case viewpoints

Channels used:

No channels specified

Function targeted:

Marketing team Founders/Owners

Expected response rate:

2%

Based on performance of similar past campaigns.

Predicted conversion rate:

2%

  • 1000 messages → 30 replies → 1 conversion (0.1%)
  • Typical conversion rate for campaigns with similar targeting and content.

Company sizes targeted:

21-50 Employees
11-20 Employees
1-10 Employees

Number of sequence steps in this use case

New leads added again
Find potential leadsSTEP 1

Lead Discovery

Source: Google Maps

We find businesses or people that match your targeting criteria.
EnrichedSTEP 2

Enrichment: Google Ads

Source: Google Ads

We identify whether these companies are running ads and gather related details.
EnrichedSTEP 3

Enrichment: Website traffic data

Source: Website traffic data

Understand how much traffic a website receives and how popular it is online.
EnrichedSTEP 4

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 5

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
EnrichedSTEP 6

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 7

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
EnrichedSTEP 8

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 9

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
EnrichedSTEP 10

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 11

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
Data refinedSTEP 12

Analyze and Re-run

Source: AI Insights

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