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Find Companies Planning Events

Identify companies showing signs of upcoming events through Google sources such as event pages, press releases, and announcements.

Find leads and run enrichment

Google Maps

Apply this use case
Apply this use case

Use case viewpoints

Channels used:

No channels specified

Function targeted:

Sales Team

Expected response rate:

9%

Based on performance of similar past campaigns.

Predicted conversion rate:

2%

  • 1000 messages → 30 replies → 1 conversion (0.1%)
  • Typical conversion rate for campaigns with similar targeting and content.

Company sizes targeted:

1-10 Employees
11-20 Employees
21-50 Employees

Number of sequence steps in this use case

New leads added again
Find potential leadsSTEP 1

Find Companies Planning Events

Source: Perform google search

Identify companies showing signs of upcoming events through Google sources such as event pages, press releases, and announcements.
Use formulaSTEP 2

Growth Pattern Analysis

Source: Sheet Formula

Evaluate whether event activity aligns with broader company growth, expansion, or increased marketing efforts.
EnrichedSTEP 3

Enrichment: Google Ads

Source: Google Ads

We identify whether these companies are running ads and gather related details.
EnrichedSTEP 4

Enrichment: Find Company Job Postings

Source: Apollo.io

Get active job postings for a company from Apollo.io
Use formulaSTEP 5

Recurring Event Pattern

Source: Sheet Formula

Identify companies that host events on a regular basis, indicating consistent and repeat event planning needs.
Use formulaSTEP 6

Expansion / New Location Pattern

Source: Sheet Formula

Identify events related to office openings or market expansion, indicating growth and need for local event support.
Use formulaSTEP 7

Hiring for Event Roles Pattern

Source: Sheet Formula

Detect companies hiring for event-related roles, signaling immediate need for event planning resources.
Use formulaSTEP 8

Urgency Pattern

Source: Sheet Formula

Identify events with short timelines, indicating immediate planning needs and high conversion potential.
Use formulaSTEP 9

Budget / Scale Indicator Pattern

Source: Sheet Formula

Analyze signals like venues, sponsorships, or ticketing to estimate the scale and budget of the event.
Data refinedSTEP 10

Analyze and Re-run

Source: AI Insights

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