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High-Intent Contractor Lead Detection

Identify contractor businesses that are actively trying to generate leads and improve marketing performance, and trigger targeted outreach based on these signals.

Find leads and run enrichment

Google Maps

Apply this use case
Apply this use case

Use case viewpoints

Channels used:

No channels specified

Function targeted:

Marketing Team

Expected response rate:

9%

Based on performance of similar past campaigns.

Predicted conversion rate:

2%

  • 1000 messages → 30 replies → 1 conversion (0.1%)
  • Typical conversion rate for campaigns with similar targeting and content.

Company sizes targeted:

1-10 Employees
11-20 Employees
21-50 Employees

Number of sequence steps in this use case

New leads added again
Find potential leadsSTEP 1

Find Contractor Businesses

Source: Perform google search

Identify contractor businesses (e.g., pest control, plumbing, HVAC) with an online presence such as websites or business listings.
EnrichedSTEP 2

Recently started google ads?

Source: Google Ads

Detect whether the business has recently started running ads via Google Ads, indicating active lead generation efforts.
Use formulaSTEP 3

Ad Spend Increase Signal

Source: Sheet Formula

Identify changes in ad activity (e.g., new campaigns or increased visibility), suggesting higher investment in acquiring customers.
Use formulaSTEP 4

Signal Noticed?

Source: Sheet Formula

Combine signals like ads activity, tracking setup, and online discussions to identify businesses actively trying to improve results.
Use formulaSTEP 5

Personalized Outreach Generation

Source: Sheet Formula

Generate simple outreach messages referencing detected signals (e.g., ads or tracking) to introduce ways to improve lead conversion.
Data refinedSTEP 6

Analyze and Re-run

Source: AI Insights

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