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Marketing Services to Plumbers – Light website + Ad Campaign

The use case allows marketing agencies to identify Law firms which have a very light website, indicating potentially poor conversion rates for the Ad campaigns that they are running.

It finds leads running ad campaigns and the ones which might have an urgent requirement for a website update.

Find leads and run enrichment

Google Maps

Apply this use case
Apply this use case

Use case viewpoints

Channels used:

No channels specified

Function targeted:

Tech Team Marketing Team

Expected response rate:

2%

Based on performance of similar past campaigns.

Predicted conversion rate:

2%

  • 1000 messages → 30 replies → 1 conversion (0.1%)
  • Typical conversion rate for campaigns with similar targeting and content.

Company sizes targeted:

11-20 Employees
1-10 Employees
21-50 Employees

Number of sequence steps in this use case

New leads added again
Find potential leadsSTEP 1

Lead Discovery

Source: Google Maps

We find businesses or people that match your targeting criteria.
EnrichedSTEP 2

Enrichment: Google Ads

Source: Google Ads

We identify whether these companies are running ads and gather related details.
EnrichedSTEP 3

Enrichment: Website traffic data

Source: Website traffic data

Understand how much traffic a website receives and how popular it is online.
EnrichedSTEP 4

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 5

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
EnrichedSTEP 6

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 7

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
EnrichedSTEP 8

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 9

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
EnrichedSTEP 10

Enrichment: Scrape url

Source: General URL scraper

Collect information directly from website pages, such as content, metadata, links, or contact details.
Use formulaSTEP 11

Formula Used

Source: Sheet Formula

We automatically calculate useful values like totals, ratios, or scores.
Data refinedSTEP 12

Analyze and Re-run

Source: AI Insights

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